WHEATON, Md. – Montgomery Parks received top awards for creative marketing campaigns including The Butterfly Experience and the Parks Ale Trail at the 2025 MarCom Awards from the Association of Marketing and Communications Professionals (AMCP).
Montgomery Parks received the highest MarCom honor, a Platinum award for The Butterfly Experience marketing campaign, and three Gold awards for its Parks Ale Trail campaign, an “Ask the Expert” video, and television placement for the Long Branch fish passage. The department also received Honorable Mentions for the Montgomery Parks newsletter, social video about the Trail Ambassadors program, and a magazine article about the Augmented Reality Experience tour at Oakley Cabin African American Museum and Park.
The MarCom Awards honor excellence in marketing and communications while recognizing the creativity, hard work, and generosity of industry professionals, and is one of the largest, most respected, creative competitions in the world. This year’s competition received over 6,000 entries from throughout the United States, Canada, and 41 other countries. About 15% of MarCom award entries earn a Platinum award recognition, approximately 18% earn the Gold award, and 12% receive an Honorable Mention.
“Once again our marketing team is rewarded for their great work highlighting park programs and projects,” said Miti Figueredo, director of Montgomery Parks. “I’m always amazed at the quality and creativity of their campaigns but never surprised by the well-deserved recognition their work receives.”
MarCom Awards
Platinum Winner | Digital Marketing Campaign
The Butterfly Experience at Brookside Gardens
Gold Winner | Special Event Marketing Campaign
Parks Ale Trail
Gold Winner | Social Video
Ask the Expert: Shale Barrens Conservation Park
Gold Winner | Media Relations: Television Placement
Long Branch Fish Passage
Honorable Mentions
Web Based Informational Video: Trail Ambassadors
Government External Newsletter: Montgomery Parks newsletter
Media Relations Magazine Placement: Bringing History to Life: Augmented Reality at Oakley Cabin
About Montgomery Parks
Montgomery Parks manages more than 37,000 acres of parkland, consisting of 415 parks. Montgomery Parks is focused on promoting physical activity, social connectivity, and environmental stewardship, especially in diverse and urbanizing areas, with an emphasis on teens, working-age adults, and seniors. Montgomery Parks is a department of The Maryland-National Capital Park and Planning Commission (M-NCPPC), a bi-county agency established in 1927 to steward public land. M-NCPPC has been nationally recognized for its high-quality parks and recreation services and is regarded as a national model by other parks systems.
Accessibility at Montgomery Parks
Montgomery Parks, part of The Maryland-National Capital Park and Planning Commission, encourages and supports the participation of individuals with disabilities. Please contact the Program Access Office at 301-495-2581 (Voice/TTY), MD Relay 7-1-1 or 800-552-7724 or ProgramAccess@MontgomeryParks.org to request a disability modification. Visit Montgomery Parks Program Access for more information.
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